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  /  Alex




Meet Alex, Founder of The Ride Side & SBINZ Certified Level 2 Snowboard Instructor. The RIDE Warpig is Alex’s weapon of choice while his GENTEMSTICK Big Fish appears only on the deepest big mountain days for the ultimate snow-surf euphoria. With 8 years of riding and 6 full seasons later – Alex still hasn’t had enough of it! Look out for him chucking spins off backcountry side hits.